Get chosen by AI agents.
Protect your margins.

Make your SaaS product or API the better choice, without relying on price cuts. I combine customer research, pricing and AI-agent tests to find what buyers value and what you can deliver profitably.

4 weeksFocused sprint3 variantsOne priority job$7,500From · USD

We help AI agents choose you over competitors.

Sell API endpoints or metered services to AI agents? We build and test offers that make your product a more attractive choice, while finding ways to increase margins at the same time.

That means a clearer promise, better pricing and packaging, and stronger proof. Give agents a reason to choose you without undercutting competitors on cost.

Agent choicePricing & packagingMargin

Why agents choose
one offer over another.

How customer research, pricing and agent tests help your product win against alternatives without defaulting to discounts.

Explore the experiment sprint ↗
Inside the offer experimentsVideo walkthrough coming soon

From losing every choice
to winning every choice.

In our early tests, agents always chose competing options. After we changed the offer, they chose the new version in every recorded choice in the later test.

It still won when its listed price was 50% higher than the generic option in the comparison.

See how the results changed ↗
100%of recorded agent choices went to the redesigned offer
Up from 0% in early tests.
+100percentage-point lift in selection
0% early tests → 100% later tests.

Controlled research across different test stages, not a live sales result. See the sample sizes and comparison limits.

Get chosen over competitors.
Not by cutting your price.

Not sure what to test yet?

The Agent Choice Diagnostic maps buying friction, economics and the strongest hypotheses.

From $1,500 USD · five business days after required access.

See the diagnostic ↗

For SaaS, APIs
and usage-based products.

APIs, credits, requests,
tasks and usable outputs.

Data APIs, extraction and enrichment services, developer infrastructure and AI tooling. When usage drives revenue and delivery cost, the pricing unit is part of the product—not just a line on a rate card.

  • Make the completed-job cost easier to understand.
  • Test packaging, caps and failure-billing terms.
  • Understand the margin exposure behind the promise.

Stand out in marketplaces.

You have a discoverable product, credible alternatives and a clear job. Learn which offer details deserve a test before the launch.

See what we test ↗

Help agent-assisted buyers
reach first value.

Connect the buying promise to setup, first value and repeat use. Separate offer friction from a product that is difficult to activate.

Explore the product journey ↗

Fix what’s costing you
customers and margin.

Find why competitors get chosen.

Is it capabilities, price, outcome framing or evidence? Find the reason instead of rewriting copy without a hypothesis.

Spend your launch budget on a stronger reason to buy.

A marketplace or agent-accessible endpoint changes what buyers compare. Test the offer before committing your launch budget.

Make your pricing worth paying for.

The unit looks cheap, but the job feels risky or expensive. Find a structure buyers can evaluate and your business can deliver profitably.

Turn the choice into a useful result.

An agent chooses your product but fails to use it. Separate an offer problem from an access, execution or product-experience problem.

What would make your offer the better choice?

Bring your product, the job you want to win and the alternatives buyers consider. We’ll turn the problem into a testable question.

Discuss your experiment

Understand the job.
Test the complete offer.

Find the buying reason,
not just the requested feature.

Jobs-to-be-DoneBuyer research

Interviews, sales conversations, pain-point mining and product data reveal the outcome, constraints and alternatives that matter. Sentiment analysis helps organise market language; it does not prove agent preference.

  • Define the situation and the progress the buyer wants.
  • Distinguish objections from underlying constraints.
  • Turn the strongest signals into offer hypotheses.

Your team knows which job to compete for—and which promises are worth testing.

Make the value clear.
Make the economics work.

Value-based pricingOffer design

Design the outcome, capabilities, evidence and commercial terms as one offer. Compare the cost of finishing the same job, not just the headline unit price.

  • Evaluate usage units, packages, caps and guarantees.
  • Check retries, failure exposure and delivery costs.
  • Use outcome-based billing only where success is measurable.

Give buyers a clearer reason to choose without hiding the cost of delivering it.

Explore pricing & packaging ↗

Give agents a stronger reason to choose you.

Controlled experiments

Purpose-built environments and repeatable procedures compare offer variants under defined buying contexts. Selection, successful execution and economics are separate measures.

  • Document the baseline, factors and decision criteria.
  • Check presentation effects, repeated runs and failure cases.
  • Report uncertainty and the limits of the tested context.

Focus on the changes that help you win buyers, with delivery cost and margin checked alongside selection.

See the experimental approach ↗

Prioritise the changes
that help buyers choose you.

Know what to fix.

Distinguish offer, access, pricing and product friction.

Focus the roadmap instead of changing everything at once.

Make value easier to compare.

Connect the promise and price to a completed job.

Give growth, product and sales the same commercial story.

Keep delivery economics visible.

Examine cost, retries and risk alongside preference.

Avoid winning demand that becomes expensive to serve.

A stronger reason to buy.
A clearer path to profitable growth.

  1. Week 1

    Define the buying problem.

    Review customer evidence, the job, alternatives, current offer and economics. Agree the baseline and what a useful result looks like.

  2. Week 2

    Build the offer variants.

    Construct three variants. Document pricing, outcomes, proof and constraints. Set the criteria and controlled test procedure.

  3. Week 3

    Run the agent experiments.

    Compare offers in bounded buying scenarios. Check robustness and endpoint execution. Keep failures and exclusions in the record.

  4. Week 4

    Choose the changes worth making.

    Analyse results and explain uncertainty. Deliver recommendations and the next live-validation or implementation steps.

See the method and scope ↗

What you get from the sprint.

Buyer job & decision map

The outcome, buying constraints, alternatives and reasons an offer might win.

Know which problem your team is solving—and for whom.

Three testable offer variants

Outcome framing, packaging, pricing mechanics and evidence, built around one priority job.

Choose pricing and packaging with evidence, before risking your launch budget.

Documented experiment & results

Test design, baseline, run evidence, execution checks and an honest account of uncertainty.

Give stakeholders reasoning they can inspect, not just a slide to trust.

Economics & implementation roadmap

Completed-job costs, margin implications, recommended changes and the next validation steps.

Give product, growth and sales a clear plan to win more profitable business.

Customer research, analytics
and agent experiments in practice.

60sales calls analysed
across 49 unique prospects

Customer language became product and offer decisions.

Jobs-to-be-Done, desired outcomes, objections and competitive claims were checked against the research—not inferred from a feature wishlist.

Research coverage, not a conversion or revenue result.

Read the research approach ↗
100%of recorded agent choices
up from 0% in early tests

The cheapest option did not win.

The new offer won every recorded choice in the later test, including when its listed price was 50% higher than the generic option in the comparison.

Early and later tests differed. This measures agent choice, not sales or profit.

Read the offer experiment ↗

Make product decisions with data you can trust.

From event tracking to customer segmentation, the work connects product usage to useful decisions. A clustering review checked feature design, outliers and test-account contamination before accepting the model’s results.

Read the methodology review ↗
Reliable measurement
Event design, account identity, funnels and cohorts.
Meaningful customer segments
Feature engineering, K-means, RFM and HDBSCAN.
Results worth acting on
Data quality, outlier checks and reproducible analysis.

Win buyers without relying on discounts.

Find a better reason for agents to choose you. We’ll examine your product, pricing and competitors before recommending what to change.

Talk through your offer
Jake McMahon, founder of ProductQuant Labs

Jake McMahon
Founder · ProductQuant Labs

Behavioral science
BSc, Behavioral Psychology
Swinburne University of Technology
Data & analytics
MSc, Big Data & Business Analytics
Saint Petersburg State University

Understand the buyer.
Build a better offer.

I’m Jake McMahon. I connect what customers want, what your product can deliver and what they’ll pay for—then test the offer with agents before you commit to it.

You get customer research, pricing strategy and experimental analysis in one engagement. My work spans AI product commercialisation at Queue, SaaS growth consulting and the purpose-built sandboxes behind these offer tests. The advantage: research becomes a commercial decision, not another report handed off to someone else.

You work directly with me, from the research question to the readout. One engagement is in delivery at a time.

More about my work ↗

Scope, costs and common questions.

Do we need to buy the diagnostic first?

Not always. The sprint needs a clear job, channel, baseline and enough evidence to design meaningful variants. If you have equivalent evidence, we can assess it. Otherwise the diagnostic establishes the starting point.

What if agents aren’t buying our product yet?

We distinguish current behavior from a future-channel hypothesis. The diagnostic can assess readiness and human buying friction. We will not present simulated demand as real customer demand.

Will this guarantee more revenue or better margins?

No. You receive the agreed research, tests and recommendation. Marketplace share, realised revenue and customer conversion require live validation.

What is outside the base sprint?

Production rollout, a wider redesign, extensive instrumentation, new interview programmes and extra API usage are separately scoped. One engagement is in delivery at a time.

Get found.
Turn the choice into lasting value.

Get discovered before competitors.

Help buyers find you through Google, AI answers and agent marketplaces. Build discovery around the customer problems your product solves.

  • Find gaps in search, AI answers and marketplace listings.
  • Create use-case and comparison pages that explain your advantage.
  • Make product facts, pricing and documentation easy to find.

Give the right buyers a reason to consider you before they choose someone else.

Explore SEO, AEO & GEO ↗

Turn new users into repeat customers.

Help people and AI agents get a useful result sooner. Improve setup, first use and the path to paid, repeat and expanded use.

  • Remove friction from onboarding and agent access.
  • Make the first useful outcome easier to reach and measure.
  • Design repeat-use, upgrade and expansion journeys.

Make your product easier to adopt, harder to abandon and worth using more.

Explore activation & expansion ↗

Find out what makes your offer worth choosing.

Share your product and the buying problem you want to solve. We’ll discuss what to test.

Discuss your product